2024 Advent Calendar

Issue 19: A series of great reads

Dec 01, 2024

Welcome to SKMG’s 2024 Advent Calendar

Because you’ve already bought the Cadbury one.

Introducing the SKMG Advent Calendar:

25 days, 25 of our favourite articles from 2024.

No frills, no spoilers, and minimal work chat. Just a series of great reads behind mysterious, clickbaity, unnecessarily obscure titles to keep your curiosity piqued and good chats rolling through the merry season.

Enjoy one blind date with an article per day, or relive the time you snuck into the living room at midnight and ate all the chocolates at once ‘cause Mum’s not yelling at you this time. You’re an adult. Do what you want.

What do Erewhon bowls, microwavable bao and doomsday prepping have in common?

A desperate plea and poignant commentary on the state of culture that doesn’t reference a podcast or TikTok, refreshingly.

At the very top of Andrew’s “lives he wishes he lived” list.

We hope this email finds you well, and other such heinous crimes.

Turkey of the year, really well explained.

Confused at the difference between narrative and story? No more.

Gives ~weaving together~ a story a whole new meaning.

Fruit of the year, no, wait, the decade. No, wait. The century. Yep, that’s it. Fruit of the century.

Hungry? Vapid?

But style needs substance.

So you want to make a biopic?

If there’s a God, this word will be banned in 2025.

The comeback of the century!

Name a more authentic brand than Levi Strauss.

Is trying to end cultural exploitation by policing “appropriation” like trying to fight bank robbery by making ski-masks illegal?

What if instead of a partridge in a pear tree: singing fish, a floppy disc, a doorbell?

“Dear Mr. Coppola”

Great singer? Tick. Great songwriter? Tick. Smart marketer? Tick. A master communicator? You betcha. Every comms person in the world (yes, the world) should read this and learn.