A Cannesdid Conversation: Part One.
A Cannesdid Conversation:
Part One.
The carpet is rolled, the Croisette is eerily unbranded, Gutter Bar’s back to plain old 72, and the SKMG team have landed home, welcoming salad to their diet with open arms after a week of bread and cheese.
Two weeks on from CANNESPRESS – and the festival of creativity from which it was born – what more could we possibly have to share? Plenty. It’s what happens when your two co-founders have a tendency to talk.
Presenting A Cannesdid Conversation, a long-form, three-part video series unpacking, unpicking and unravelling what Andrew and Neil experienced each day of Cannes Lions 2024.
If CANNESPRESS was the espresso shot to start your day, this is the espresso martini at the end of it. Lean back and settle in, santè!
This time round it’s strictly our favourite work spotted in Cannes. These are the sort of ideas that lean into earned media to spark smarter conversations and drive unbelievable results, the campaigns that prove why PR and corporate comms professionals deserve to be taken seriously when it comes to creative, and – quite frankly – the sort of work we’d love to do with you.
Let’s start with Neil’s two favourites.
Specsavers UK: The Misheard Version campaign
starring Rick Astley.
Smart, engaging and so effective, Specsavers took a UK pop icon (and meme king) and two simple facts – Rick is going deaf and people always get the lyrics of his classic Never Gonna Give You Up wrong – and created an omnichannel campaign that couldn’t be ignored. Didn’t know Specsavers sells hearing aids? You do now.
Lego and Fornite.
It isn’t the first brand crossover you might think of, but one look at Lego’s videos for the Fortnite game it released in December 2023 and the collaboration makes perfect sense. When two pop culture icons come together, the result can be stunning.