A Cannesdid Conversation: Part Two.
From co-founders to co-video-hosts, your favourite gasbaggers are back for part two of A Cannesdid Conversation.
They’ve ditched the astro turf, topped their wine up and headed inside to dish even more on Cannes Lions 2024, what’s on the menu?
Calling bullshit on persona marketing.
The facts on gaming in the entertainment landscape.
A hint of NFL-related name-dropping.
Plenty more AI analysis.
Check it out below to learn a thing or two about what sparks a smarter conversation, and how to weave the word “constipated” into one.
Now we turn our head to Sam’s favourite picks from Cannes. A reminder that these are the ideas that lean into earned media to spark smarter conversations and drive unbelievable results, and prove why PR and corporate comms professionals deserve to be taken seriously when it comes to creative:
Banco de Bogotá - End of Year Party
Talk about rare. This is definitely the first time we’ve seen a crisis response nominated for a Lion, it could very well be the first in history.
When a leaked memo about an end-of-year party spurned gossip and a storm of news, the Bank of Bogota took an atypical approach: rather than issue a standard response and minimise coverage, it doubled down and openly admitted that they are a ‘party bank’. If that wasn’t hilarious enough, they put their literal money where their mouth is (SKMG’s ‘act’ pillar anyone?) by sponsoring Colombia’s largest music festival and launching a party hosting platform. The best news? It damn-well worked: check out those new Gen Z accounts in the pic above. This is a great example of how creativity can be applied to all comms, and why having a clear, overarching objectives for communications pays off when an unexpected opportunity presents itself. All you have to do to make sure it works is listen to your audience and empower your comms department to act fast.
Sweethearts Situationships
This one smacks of the “imperfect picks” fruit movement that came out some years ago, and I’m not angry about it. Helping food wastage? Making fun of situationships? It’s got my vote. Sweethearts took their misprinted candies and made a use for them: a neatly packaged box of misprints for that misfit of a relationship of yours, all in time for Valentine’s Day. Plus, it had a belter of a tagline, “Give a gift as blurry as your relationship”. It’s another exercise in understanding that cultural landscapes move, meaning evolves, and if brands want to stay relevant they need to find a way to keep up.